Is Brevo really that much cheaper?

Yes. Brevo's paid plans start at $25/month vs. Klaviyo's $45+ for small lists. At 10,000 contacts, the gap widens further. But cheaper platform cost doesn't mean cheaper overall — factor in the revenue difference.

Can Brevo work for a small Shopify store?

For basic email marketing (newsletters, simple automations), yes. But you'll miss out on the eCommerce-specific features that drive the most revenue — abandoned cart optimization, predictive segmentation, and product recommendations.

Does Brevo have SMS marketing?

Yes — and WhatsApp too. Brevo's multi-channel capabilities (email + SMS + WhatsApp + chat) are impressive for the price. Klaviyo has email + SMS but no WhatsApp or chat.

Can I migrate from Brevo to Klaviyo later?

Yes. Contact data exports cleanly. The main work is rebuilding automations in Klaviyo's flow builder and taking advantage of Shopify-specific features. Typical migration: 2 weeks.

Which has better deliverability?

Klaviyo has a slight edge because it enforces better list hygiene practices. But deliverability depends more on your sending behavior than the platform. Both are solid when used correctly.

Email Platform Comparison

Brevo costs 70% less than Klaviyo. And it shows in the revenue numbers.

Brevo (formerly Sendinblue) is one of the most affordable email marketing platforms available. It includes email, SMS, chat, and CRM in one package at a fraction of Klaviyo's price. For small businesses and non-eCommerce use cases, it's genuinely excellent value.

But for eCommerce — specifically Shopify stores where email needs to drive real revenue — the price difference reflects a capability difference. Klaviyo's eCommerce-specific features (deep Shopify integration, predictive analytics, behavioral segmentation) translate directly into higher email revenue.

30-40%

Email Revenue (Klaviyo)

10-18%

Email Revenue (Brevo Avg.)

70%

Cost Savings with Brevo

150+

Brands We've Managed

Brevo is a solid all-in-one marketing platform at a great price. It's perfect for newsletters, transactional emails, and general marketing. But for eCommerce — where email needs to recover abandoned carts, cross-sell based on purchase history, and drive repeat purchases — Klaviyo's purpose-built features create a massive revenue advantage.

Klaviyo vs Brevo — feature by feature

Feature	Klaviyo	Brevo
eCommerce Integration	Built for eCommerce. Native Shopify integration with real-time browsing data, product feeds, predictive analytics, and Shopify Flow triggers.	Shopify plugin available. Basic order and contact syncing. No real-time behavioral data or product-level integration.
Pricing Model	Per-contact pricing. $100/month for 5,000 contacts. Unlimited sends on paid plans.	Per-send pricing. Free tier includes 300 emails/day. Paid plans start at $25/month for 20K emails. Very affordable.
Segmentation	Behavioral, predictive, and purchase-based segments. Predicted LTV, churn risk, and real-time browsing behavior.	Contact attribute and engagement-based segmentation. Functional but lacks eCommerce-specific behavioral and predictive data.
All-in-One Features	Email + SMS only. Focused and deep. No chat, no CRM, no landing pages.	Email, SMS, WhatsApp, chat, CRM, landing pages, and forms. True all-in-one platform at an incredible price.
Automation Builder	eCommerce-optimized visual flow builder with purchase triggers, browse triggers, predictive splits, and A/B testing within flows.	Visual workflow builder covering standard automations. Less flexible for eCommerce-specific conditional logic.
Revenue Attribution	Detailed revenue per flow, campaign, and segment. Clear picture of which emails drive sales.	Basic revenue tracking on campaigns. Less granular attribution for flows and segments.

Our recommendation

If you sell on Shopify and email needs to be a primary revenue channel, Klaviyo is worth the higher price. The revenue it generates far exceeds the cost difference. We consistently see 30-40% of total store revenue from Klaviyo vs. 10-18% from Brevo for similar brands.

Brevo is the smart pick for non-eCommerce businesses, startups on tight budgets, or brands where email is supplementary rather than a core revenue driver.

Pick Klaviyo if...

Pick Klaviyo if you run a Shopify store, if email should drive 25%+ of revenue, or if you need advanced eCommerce segmentation and flows. The ROI justifies the price.

Pick Brevo if...

Pick Brevo if budget is the primary constraint, if you need an all-in-one marketing platform (email + chat + CRM), or if you're not a pure eCommerce business.

Questions our best clients asked first

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