Is Dotdigital better for enterprise?

For omnichannel enterprise needs beyond email, Dotdigital has broader capabilities. For eCommerce-specific enterprise needs, Klaviyo (including Klaviyo CDP) handles most requirements.

Can we migrate from Dotdigital to Klaviyo?

Yes. Contact data, flow logic, and templates can be migrated. Typical timeline: 3-4 weeks for a clean migration.

Is Dotdigital cheaper?

Pricing is custom and varies. For eCommerce-sized lists (10K-100K contacts), Klaviyo is competitively priced and the eCommerce-specific ROI typically exceeds the cost difference.

Does Dotdigital integrate with Shopify?

Yes, via connector. The integration is functional but less deep than Klaviyo's native Shopify integration.

Which has better deliverability?

Both have strong deliverability infrastructure. Deliverability depends more on your sending practices and list hygiene than the platform itself.

Email Platform Comparison

Dotdigital does a lot of things well. Klaviyo does one thing brilliantly: make eCommerce brands money from email.

Dotdigital is an omnichannel marketing automation platform used by enterprise brands across retail, hospitality, and B2B. It handles email, SMS, social, and more. It is powerful and flexible.

Klaviyo is laser-focused on eCommerce. Shopify-native data. Predictive analytics for online shoppers. Revenue attribution per email. Flow builders designed around cart abandonment, post-purchase, and product recommendations. Every feature exists to turn email into 30-40% of your store revenue.

If you sell products online, this specialisation matters. Klaviyo out-of-the-box does what Dotdigital requires custom configuration to achieve.

150+

Brands Managed

$23M+

Revenue Driven

Gold

Klaviyo Partner

30-40%

Email Revenue Target

We have managed accounts on both platforms. Dotdigital is capable and well-built. But for eCommerce on Shopify, Klaviyo requires 70% less setup time to achieve the same results because the eCommerce features are native, not configured.

Klaviyo vs Dotdigital — feature by feature

Feature	Klaviyo	Dotdigital
eCommerce Focus	Built specifically for eCommerce. Shopify data, product feeds, browse tracking, and revenue attribution all native.	Omnichannel platform serving retail, B2B, hospitality. eCommerce features available but require more configuration.
Shopify Integration	Deep native integration. Real-time data sync, product catalog, browse events, predictive analytics from Shopify data.	Integration available via connector. Less depth than Klaviyo's native Shopify integration. Some features require custom development.
Segmentation	eCommerce-specific segments: purchase behaviour, predicted LTV, churn risk, browse behaviour. Updates in real time.	Powerful segmentation with RFM modelling. More complex setup required for eCommerce-specific segments.
Pricing	Transparent pricing based on active profiles. Starts around $45/month for 1,000 contacts.	Custom pricing. Generally positioned for mid-market and enterprise budgets.
SMS	Built-in SMS alongside email in unified flows. One customer profile for both channels.	SMS available. Good omnichannel capabilities including SMS, push, and social.
Ease of Use	Intuitive for eCommerce marketers. Flow builder, email editor, and analytics designed for product-selling brands.	Powerful but steeper learning curve. More suited to teams with technical marketing resources.

Our recommendation

For Shopify eCommerce brands: Klaviyo. The native Shopify integration, eCommerce-specific features, and faster time-to-value make it the clear choice for online product businesses.

For enterprise omnichannel retail with complex requirements across email, social, push, and multiple business units: Dotdigital deserves evaluation alongside Klaviyo.

Pick Klaviyo if...

Pick Klaviyo if you sell products on Shopify and want the fastest path to 30-40% email revenue. Native eCommerce features, predictive analytics, and Shopify data integration out of the box.

Pick Dotdigital if...

Pick Dotdigital if you need omnichannel marketing beyond email and SMS (push notifications, social, direct mail), if you have complex enterprise requirements, or if your tech stack is not Shopify-centric.

Questions our best clients asked first

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