Which has better checkout conversion?

Shopify Plus. Shop Pay alone converts 91% better than guest checkout. This is the single biggest conversion advantage in the comparison.

Which is better for B2B?

BigCommerce Enterprise has more mature B2B features. Shopify Plus B2B is catching up but BigCommerce has a head start.

Both are in the $2,000-$5,000/month range for most brands. BigCommerce often has competitive or slightly lower pricing. Total cost depends on apps, customisation, and transaction fees.

Can we migrate between them?

Yes, in both directions. Product, customer, and order data migrates cleanly. SEO requires redirect planning. 4-8 week typical timeline.

Which has better support?

Both offer dedicated support on enterprise plans. Shopify Plus includes a Merchant Success Manager. BigCommerce provides dedicated account management.

Enterprise Platform Comparison

Shopify Plus processes over $500B in annual GMV. BigCommerce Enterprise serves 60,000+ merchants. Here is which one fits your growth.

Both platforms serve growing eCommerce brands that have outgrown basic plans. Both offer enterprise features, dedicated support, and scalable infrastructure. The differences are in checkout, B2B capabilities, app ecosystem, and customisation approach.

Shopify Plus leads in checkout conversion (Shop Pay), app ecosystem depth, and headless commerce (Hydrogen). BigCommerce Enterprise leads in multi-store management, built-in B2B features, and pricing flexibility.

$500B+

Shopify GMV

60K+

BigCommerce Merchants

150+

Stores Built

$23M+

Revenue Driven

This comparison is for brands doing $1M+ in annual revenue evaluating enterprise platform options. Both are excellent. The right choice depends on your specific business requirements.

Shopify Plus vs BigCommerce Enterprise — feature by feature

Feature	Shopify Plus	BigCommerce Enterprise
Checkout	Shop Pay converts 91% better than guest checkout. Checkout Extensibility for customisation. The strongest checkout in eCommerce.	Solid checkout with customisation options. No Shop Pay equivalent. Functional but less conversion-optimised.
B2B	Shopify Plus B2B channel with company accounts, tiered pricing, and payment terms. Growing rapidly.	Stronger native B2B. Customer groups, price lists, and quote management built in from the start.
Multi-Store	Expansion stores included in Plus plan. Shopify Markets for multi-currency within one store.	Multi-storefront from a single backend. Strong multi-store management capabilities.
App Ecosystem	8,000+ apps. Deepest integration ecosystem in eCommerce.	Smaller app marketplace. Open API compensates but fewer plug-and-play options.
Headless	Hydrogen + Oxygen for native headless. Strong headless ecosystem.	Headless-ready with excellent API coverage. Good developer experience.
Pricing	Starting at $2,300/month. Variable pricing at scale.	Custom pricing. Often competitive with Shopify Plus at similar revenue levels.

Our recommendation

For most scaling DTC brands: Shopify Plus. Checkout conversion, app ecosystem, and headless options make it the strongest platform for product-led eCommerce growth.

For brands with significant B2B or multi-store needs: BigCommerce Enterprise deserves serious evaluation. Its B2B and multi-storefront features are more mature.

Pick Shopify Plus if...

Pick Shopify Plus for DTC-first brands where checkout conversion, app ecosystem depth, and headless capabilities drive the decision.

Pick BigCommerce Enterprise if...

Pick BigCommerce Enterprise for brands with significant B2B alongside DTC, complex multi-store requirements, or a preference for open-API flexibility.

Questions our best clients asked first

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