Mobile Checkout Guide
67% of your traffic is mobile. Mobile converts at half the rate of desktop. The problem is not your products — it is your checkout.
The mobile conversion gap is the biggest revenue leak in eCommerce. Desktop converts at 3-4%. Mobile converts at 1.5-2%. With 67% of traffic on mobile, that gap represents significant lost revenue every single day.
The fixes are specific and implementable. Express payment. Simplified forms. Thumb-friendly buttons. Autofill. Real delivery estimates. Each fix addresses a specific friction point that mobile shoppers hit during checkout.
67%
Mobile Traffic
50%
Lower Mobile Conv.
150+
Stores Optimised
$23M+
Revenue Driven
How to fix this — step by step
Enable all express payment methods
Shop Pay, Apple Pay, Google Pay. One-tap checkout instead of typing address and card number on a tiny keyboard. This single change can lift mobile conversion 20-30%.
Reduce form fields to the minimum
Remove every optional field. Auto-detect city from postcode. Use a single name field instead of first/last. Every field removed reduces mobile drop-off.
Make buttons thumb-friendly
Primary CTA buttons at least 48px tall. Placed in the thumb zone (lower half of screen). High contrast. Full-width on mobile. Easy to tap, impossible to miss.
Show progress and trust
Progress indicator showing checkout steps. Trust badges visible without scrolling. Return policy summary. Payment icons. Mobile shoppers need more reassurance because the screen is small and trust is harder to build.
Test on actual phones
Not just Chrome responsive mode. Test on real iPhones and Androids. Test on older devices. Test with slow connections. The experience your customers have is often worse than what you see in the office.
Want us to handle this?
Mobile checkout optimisation is the highest-ROI conversion work you can do because it affects the majority of your traffic.
We optimise Shopify checkouts for eCommerce brands. Express payment, UX improvements, and A/B testing that closes the mobile-desktop gap.
Questions our best clients asked first
Close the mobile conversion gap
Book a call and we will audit your mobile checkout, identify the highest-impact fixes, and implement them.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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