Your Shopify store isn't broken. It's making 7 mistakes that kill conversions.

You're getting traffic. People are visiting your store. But they're not buying. And the usual advice — "improve your product photos," "write better descriptions" — isn't helpful because you've already done that. Your store looks good. Your products are solid. So what's wrong?

The answer is almost always the same 7 conversion killers that we find on 90% of the Shopify stores we audit. They're not design problems — they're friction problems. Small things that create just enough hesitation for a visitor to leave without buying. And the frustrating part? Most of them are invisible to you because you see your own store every day. You don't notice the 3-second load time because you're on fast WiFi. You don't realize the checkout asks for a company name because you skip that field automatically.

Below are the 7 most common conversion killers we find — ranked by impact — and exactly how to fix each one. These aren't theories. They're patterns from auditing hundreds of Shopify stores across every niche.