Coffee drinkers consume their bag in 2-3 weeks. Yet 80% of coffee brands have zero replenishment email timed to when that bag runs out.

Coffee and tea are the perfect replenishment products. Predictable consumption. Habitual purchase. Brand loyalty once established. Yet most coffee brands treat email like a generic eCommerce channel instead of building around the consumption cycle.

Your customer bought a 12oz bag of your medium roast. They brew 2 cups per day. That bag lasts roughly 18 days. On day 14, they should receive a replenishment reminder with their exact blend ready to reorder in one click. Instead, they get a generic newsletter about your sustainability practices and forget to reorder until they run out and grab whatever is at the grocery store.

We build email programmes for coffee and tea brands around the consumption cycle. Replenishment flows timed to bag or tin size. Flavour profile segmentation so dark roast drinkers get dark roast content. Subscription nudges at the optimal moment. Seasonal blend launches with pre-order campaigns. Gift-focused flows for the holiday crowd who buys coffee for everyone they know.

As a Klaviyo Gold Partner, we have the technical chops to build these flows properly — with dynamic product feeds, conditional splits by product type, and send-time optimization based on your customer data.