Health & Wellness Paid Media

Running health ads on Meta without getting flagged is an art. We've mastered it.

You're a wellness brand trying to scale with paid media. But every time you try to run ads about your supplement or health product, Meta's ad policies reject the creative or restrict your account. You tone down the messaging so much that it says nothing. Your ads look like every other supplement brand — product shot, "shop now," generic wellness imagery. And your CPA keeps climbing because the creative doesn't stop anyone's scroll.

This is the wall every health brand hits. Meta and Google have strict policies around health claims, before/after imagery, and supplement advertising. Most agencies either don't understand the rules and get your account flagged, or play it so safe that your ads underperform.

We've spent years figuring out the middle ground. Ads that are fully compliant with Meta's health advertising policies but still compelling enough to drive clicks and conversions. Education-led creative that positions your product as a solution without making medical claims. Customer testimonial ads framed as personal stories, not health guarantees. Google Shopping campaigns for supplements that pass review on the first submission. And a full-funnel structure that moves people from awareness to purchase without a single policy violation. That's what we bring to health and wellness paid media.

Book a Compliance Strategy Call15 min. No pitch deck.

0

Account Restrictions (Our Clients)

3.6x

Avg. Blended ROAS (Health)

100%

Ad Approval Rate

$2.8M

Health Ad Revenue Managed

The Health & Wellness eCommerce opportunity

Health and wellness advertising is one of the most policy-restricted verticals in paid media. Meta's advertising policies prohibit before/after images, personal health claims, and implied medical outcomes. Google requires LegitScript certification for certain supplement categories. TikTok has its own set of restrictions around health product advertising. Average CPAs for supplement brands on Meta range from $28-$55, and account restrictions are common — one bad ad can flag your entire account for manual review. The brands that scale profitably in this space aren't the ones pushing the rules. They're the ones who've figured out how to create compelling, high-converting ads that are fully compliant from day one.

What health & wellness brands get wrong with paid media

  • Your Meta ad account has been restricted or flagged for health claim violations and you're afraid to push creative boundaries
  • Ad copy is watered down to avoid policy flags — resulting in generic messaging that doesn't differentiate your brand
  • Google Shopping campaigns for supplements keep getting rejected because of missing LegitScript certification or policy-flagged product descriptions
  • You have no systematic way to test health-compliant creative angles — every new ad is a guess
  • Retargeting relies on a single product carousel instead of education-based sequences that build trust before asking for the sale

How we do paid media for health & wellness brands

We start with a compliance audit of your existing ads, product descriptions, and landing pages. Where are the policy risks? What language needs to change? What creative formats are safe for your specific product category? We map the rules before we build anything.

Then we design a compliant creative strategy. Education-first ad creative: "Did you know magnesium plays a role in 300+ enzymatic reactions?" beats "Our magnesium cures your muscle cramps" — and it's policy-safe. Customer story ads framed as personal experiences with proper disclaimers. Lifestyle creative that shows the product in context without implying medical outcomes. We build full-funnel Meta campaigns: top-of-funnel education, mid-funnel social proof and testimonials, bottom-funnel product-focused retargeting with urgency. Google Shopping gets LegitScript-compliant product feeds with clean descriptions that pass review. Every ad is reviewed against platform policies before launch. We track ROAS by funnel stage and optimize weekly.

What's included

  • Ad compliance audit across Meta, Google, and TikTok
  • Compliant creative strategy (education-led, testimonial-based, lifestyle)
  • Full-funnel Meta campaign build with policy-safe creative
  • Google Shopping feed optimization with LegitScript compliance
  • Weekly creative testing within compliant frameworks
  • Monthly ROAS, CPA, and compliance status reporting

Questions our best clients asked first

Scale your ads without scaling your compliance risk.

Let's review your ad accounts, identify policy risks, and map out a compliant paid strategy that actually scales. We know the rules, and we know how to win within them.

Pick a Time

15 minutes. No pitch deck. Just your data and our honest take.

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