Outdoor Gear Shopify
An outdoor brand rebuilt their store with activity-based navigation and a gear finder quiz. Conversion jumped from 1.8% to 3.4%.
Before: Wall of products. No way to shop by activity. No gear finder. Technical specs buried in product descriptions. A beginner hiker and an experienced mountaineer saw the same collection.
Bridge: Activity-based navigation (hiking, camping, water, winter). Gear finder quiz matching experience level and activity to products. Technical specs displayed as filterable metafields. "Shop the Trip" curated bundles.
After: Conversion rate doubled. Beginners found appropriate gear without overwhelm. Experienced buyers filtered by specs. Bundles increased AOV 22%.
3.4%
Post-Rebuild Conv.
+22%
AOV With Bundles
150+
eCommerce Clients
$23M+
Revenue Driven
The Outdoor Gear eCommerce opportunity
Outdoor gear stores need activity-based discovery, technical specification filtering, and experience-level guidance. Generic themes cannot handle the product complexity of outdoor brands with hundreds of technical products across multiple activity categories.
What outdoor gear brands get wrong with shopify
- No activity-based navigation — all products in one flat catalog
- No gear finder or product recommendation for different experience levels
- Technical specs not filterable — buried in product descriptions
- No trip or activity bundle options increasing AOV
- Mobile product browsing is slow due to high-resolution product images
How we do shopify for outdoor gear brands
Activity-based primary navigation. Gear finder quiz for personalised recommendations. Metafield-based spec filtering on collection pages. "Shop the Trip" bundle builder. Mobile-optimised for outdoor shoppers browsing on phones.
What's included
- ✓Activity-based navigation and collection structure
- ✓Gear finder quiz with experience-level matching
- ✓Technical spec metafields with filterable collection pages
- ✓Trip bundle builder increasing AOV
- ✓Mobile-first responsive design with optimised images
- ✓Klaviyo integration for activity-based email segmentation
Questions our best clients asked first
Your outdoor store should make gear discovery as exciting as the adventure
Let's talk about activity-based shopping, gear finder quizzes, and a store that converts adventurers.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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