Skincare Email
Skincare brands with skin-type segmented email programmes generate 3x more revenue per subscriber than brands sending the same email to everyone.
Skincare is personal. Someone with dry skin needs completely different product recommendations than someone with oily skin. Yet most skincare brands send the same email to everyone.
We build skincare email around skin type, concern, and routine. Every email feels like a personal recommendation because it is.
3x
Revenue Per Subscriber
150+
Clients Served
Gold
Klaviyo Partner
$23M+
Revenue Driven
The Skincare & Cosmetics eCommerce opportunity
The skincare market is $180B+ globally with 7%+ annual growth. Purchase decisions are deeply personal — skin type, concerns, ingredient preferences, and routine stage all affect what customers buy. Email is the perfect channel for this level of personalisation.
What skincare & cosmetics brands get wrong with email marketing
- No skin-type segmentation — everyone gets the same product emails
- No routine-builder flow guiding customers through a skincare regimen
- Replenishment reminders missing for consumable products
- No ingredient education content building trust and product knowledge
- New customers not onboarded with usage and routine guidance
How we do email marketing for skincare & cosmetics brands
Skin-type capture at signup via quiz. Routine-builder flow: cleanser → serum → moisturiser → SPF. Product recommendations by skin type and concern. Replenishment timed to product usage. Ingredient education building expertise-based trust.
What's included
- ✓Skin-type quiz and Klaviyo segmentation
- ✓Routine-builder email flow (step-by-step regimen)
- ✓Skin concern-based product recommendations
- ✓Usage-timed replenishment flows
- ✓Ingredient education and "why this works" content
- ✓Before/after social proof in email flows
Questions our best clients asked first
Personalise your email to every skin type. That is what Klaviyo was built for.
Free email audit for skincare brands. Skin-type segmentation, routine flows, and replenishment strategy reviewed.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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