Which subscription app for Shopify?

Recharge for most brands. Skio for brands wanting a more modern subscriber portal. Bold Subscriptions for specific use cases. We pick based on your needs.

How does the retention cancellation flow work?

When a subscriber clicks cancel, they see options: skip next box, pause for 1-3 months, switch plans, or receive a discount. 30-40% of subscribers who enter the cancellation flow choose an alternative instead of cancelling.

Can subscribers swap products in their box?

Yes. We configure product-swap functionality so subscribers customise each box. This reduces "I do not want what is in this month's box" cancellations.

Subscription store build: 6-10 weeks including subscription app integration, portal customisation, and Klaviyo flows.

Subscription Shopify build: $12,000-$25,000. Subscription app fees: $100-$500/month. The churn reduction from proper UX pays for the build within 2-3 months.

Subscription Box Shopify

A snack subscription brand came to us with a 15% monthly churn rate. We rebuilt their Shopify store with self-service account management. Churn dropped to 6%.

Before: Subscribers who wanted to skip, pause, or swap had to email customer service. Response time was 24-48 hours. Half the subscribers who emailed ended up cancelling because they could not get a quick answer. The cancellation flow was a single "are you sure?" prompt.

Bridge: We rebuilt the subscription experience on Shopify with Recharge. Self-service portal where subscribers skip, pause, swap products, change frequency, and manage payment — all without contacting support. The cancellation flow offers alternatives: skip next box, pause for a month, switch to a different plan, or get a discount. Each step gives the subscriber a reason to stay.

After: Monthly churn dropped from 15% to 6%. Support tickets for subscription management dropped 80%. Average subscription length increased from 4 months to 9 months. Same subscribers. Same products. The store just stopped making it hard to stay.

Let's Talk About Your Store15 min. No pitch deck.

Post-Rebuild Churn

80%

Fewer Support Tickets

9 Mo

Avg. Subscription Length

150+

eCommerce Clients

The Subscription Boxes eCommerce opportunity

Subscription box Shopify stores have unique UX requirements: self-service account management, flexible subscription options (skip, pause, swap), gifting, and a cancellation flow designed to retain subscribers. Generic Shopify themes do not handle any of this. The subscription management experience is as important as the product for retention.

What subscription boxes brands get wrong with shopify

No self-service portal — subscribers email support for every change
Cancellation flow is a single confirmation click with no retention offers
No skip, pause, or swap options forcing subscribers to cancel and re-subscribe
Gift subscriptions are not available or require manual workarounds
Mobile experience for account management is clunky or nonexistent

How we do shopify for subscription boxes brands

We build subscription Shopify stores around three priorities: frictionless subscription management, churn-reducing cancellation flows, and mobile-first account experience.

Self-service portal handles 90% of subscription changes without support involvement. The cancellation flow is a multi-step retention funnel: "Before you go — would you like to skip next month? Switch to a different plan? Get a discount?" Each step reduces churn by giving subscribers alternatives to cancelling.

Gifting, build-your-own-box, and subscription-plus-one-time-purchase all handled within the Shopify ecosystem.

What's included

✓Recharge or Skio subscription integration with Shopify
✓Self-service subscriber portal: skip, pause, swap, change frequency
✓Churn-reducing cancellation flow with retention offers
✓Gift subscription functionality with recipient experience
✓Build-your-own-box product configurator
✓Klaviyo integration for subscription lifecycle email flows

Questions our best clients asked first

Make it easy to stay. Make it hard to leave.

Let's talk about your subscription store. We will assess your current UX, identify churn-causing friction, and design a subscriber experience that retains.

Pick a Time

15 minutes. No pitch deck. Just your data and our honest take.

More for Subscription Boxes brands

Subscription Box Email Marketing

Subscription boxes with proper email programmes have 30% lower churn than those without. Yours is probably sending the same email to every subscriber.

Subscription box email marketing that reduces churn, increases upgrades, and drives referrals. Klaviyo Gold Partner. 150+ eCommerce clients.

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Subscription Box SEO

Your subscription box is competing for "best X subscription box" and losing to review sites that rank with content you should own.

Subscription box SEO that ranks for "best X box" and review-intent searches. Organic traffic from subscribers who are already convinced they want a box.

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Subscription Box Paid Media

What if your subscription ads targeted customers by their predicted LTV instead of just getting the cheapest first-box conversion?

Subscription box ad campaigns that acquire subscribers at sustainable CAC. Meta, Google, TikTok — optimised for LTV, not just first box.

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Plant-Based Shopify

A plant-based snack brand added dietary filtering and subscription. Conversion doubled. Repeat purchase rate tripled.

Custom Shopify stores for plant-based food brands. Dietary filtering, subscription, recipe integration, and nutritional display. 150+ clients.

Learn more

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