Toy & Game Shopify Development
A toy brand came to us with a 1.3% conversion rate. We rebuilt their store with age-based shopping and hit 3.6%.
Before: Educational toy brand with a great catalog — 200+ products across ages 0-12. But the Shopify store was a wall of products. No age filtering. No gift-wrapping option. Mobile checkout took too many taps. A grandparent trying to buy a gift for a 4-year-old had to scroll through baby rattles and pre-teen science kits to find anything relevant. They left.
Bridge: We rebuilt everything. Collection pages with age-based filtering and interest categories (STEM, creative, outdoor, pretend play). Gift-wrapping toggle on the product page with a personal message field. "Shop by Age" as the primary navigation. Bundle builder for birthday party gift sets. Mobile-first checkout with Apple Pay.
After: Conversion rate jumped from 1.3% to 3.6% in five weeks. Gift purchases increased 85%. AOV went up $18 because the bundle builder made it easy to add items. Same traffic. Same products. The store just stopped confusing people.
3.6%
Post-Rebuild Conv. Rate
85%
Gift Purchase Increase
+$18
AOV Increase
150+
eCommerce Clients
The Toys & Games eCommerce opportunity
Toy eCommerce has unique UX challenges that generic themes can't handle. Buyers need to shop by age, interest, and occasion — and 62% of toy purchases are gifts, meaning the buyer often doesn't know the child's specific preferences. The stores that win make discovery effortless: filter by age, browse by interest, add gift wrapping, and check out fast on mobile. Bundle builders for party sets and curated gift boxes consistently increase AOV by 20-30%.
What toys & games brands get wrong with shopify
- No age-based filtering or "shop by age" navigation — every customer sees every product
- No gift-wrapping option or personal message field — missing a basic expectation for gift-givers
- Mobile experience is clunky — slow load, tiny product images, checkout friction
- No bundle or gift set builder for birthday parties or holiday gifting
- Product pages don't show age range, safety info, or developmental benefits prominently
How we do shopify for toys & games brands
We build toy stores around three UX principles: findability by age, gift-giver convenience, and mobile speed. "Shop by Age" becomes primary navigation. Collection pages filter by age range, interest category, and price range — so a grandparent shopping for a 7-year-old who loves science finds the right products in two clicks.
Gift features are prominent: wrapping option on product page, personal message field, gift receipt checkbox, "send as gift" shipping option. The bundle builder lets buyers create custom gift sets — pick a main toy, add accessories, choose wrapping. These consistently drive 20-30% higher AOV.
Every page loads fast on mobile. Product images are large and swipeable. Checkout is one-page with Apple Pay and Google Pay.
What's included
- ✓Custom Shopify theme with "Shop by Age" navigation and age-based collection filtering
- ✓Gift experience: wrapping option, personal message, gift receipt, alternate shipping address
- ✓Bundle/gift set builder for birthday parties and holiday gifting
- ✓Mobile-first responsive design with one-tap checkout
- ✓Product page UX: age range, safety certifications, developmental benefits, video demos
- ✓Klaviyo integration for email capture, gift-buyer tagging, and post-purchase flows
Questions our best clients asked first
Your toy store should make shopping as fun as playing.
Let's talk about what age-based shopping, gift features, and a bundle builder could do for your conversion rate and AOV. No pressure.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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Learn moreReady to grow?
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