Travel & Tourism Email Marketing
Travel brands with strong email programs drive 25-35% of direct bookings from their list. Most send a monthly newsletter nobody reads.
The problem is this: you spent real money acquiring that customer — through ads, SEO, or OTA commissions. They booked once. And then you lost them. Back to Booking.com. Back to Expedia. Back to paying commissions on customers who already know your name. Your email list has thousands of past guests and you're sending them the same generic newsletter every month. No personalisation. No trip-stage communication. No re-engagement when booking windows open.
Here's what that costs you. If 10% of your past guests rebooked directly instead of through an OTA, you'd save 15-25% in commissions on every booking. A hotel doing $2M in annual revenue would save $30K-$50K just by bringing past guests back through email instead of letting OTAs recapture them.
GOSH Digital builds email programs that turn one-time guests into direct-booking repeat customers. Pre-trip excitement sequences. Post-trip review requests and rebooking nudges. Seasonal campaigns timed to booking windows. Anniversary reminders. Loyalty programs. We're a Klaviyo Gold Partner with 150+ eCommerce brands, and we bring that retention expertise to travel.
25-35%
Direct Bookings From Email
15-25%
OTA Commission Saved
150+
Clients Served
6.2x
Avg. Email ROI
The Travel & Tourism eCommerce opportunity
Travel is an industry where every direct booking saves 15-25% in OTA commissions. Email is the most powerful tool for driving those direct bookings — but most travel brands underinvest catastrophically. Past guests already trust you. They had a great experience. They just need a reason and a reminder to come back directly instead of going through Booking.com. Add in the strong emotional component of travel (nostalgia, anticipation, bucket lists), and email becomes a channel that connects on a level ads never can.
What travel & tourism brands get wrong with email marketing
- Past guests rebook through OTAs instead of directly — you pay commissions on customers who already know you
- No pre-trip or post-trip email sequences — missing the highest-engagement touchpoints
- Monthly newsletter goes to everyone regardless of travel preferences, past destinations, or booking patterns
- No seasonal campaigns timed to booking windows for your peak periods
- Loyalty and rebooking incentives don't exist or aren't automated
How we do email marketing for travel & tourism brands
We build travel email around the booking lifecycle: inspiration, booking, pre-trip, during-trip, post-trip, and rebooking. Each stage gets dedicated flows.
Inspiration emails feature seasonal destination content and early-bird offers timed to booking windows. Pre-trip sequences build excitement — packing lists, local recommendations, weather updates. Post-trip flows capture reviews and nudge future bookings with "come back" offers. Rebooking automations trigger based on historical booking patterns (if they visited last August, start nudging in May).
The core goal: shift past guests from OTA rebooking to direct rebooking through email. Every direct booking saves 15-25% in commission. For most travel brands, a well-built email program pays for itself in commission savings alone.
What's included
- ✓Klaviyo setup with travel preference and booking history segmentation
- ✓Full booking lifecycle flows: inspiration, pre-trip, post-trip, rebooking
- ✓Seasonal campaigns timed to booking windows for peak and off-peak periods
- ✓Past guest reactivation: anniversary reminders, "come back" offers, loyalty rewards
- ✓Review collection and social proof building through post-trip sequences
- ✓Direct booking incentives to shift guests away from OTA rebooking
Questions our best clients asked first
Stop paying OTA commissions on guests who already know your name.
We'll audit your email program, map the direct booking opportunities, and show you how much you're paying in commissions that email could eliminate. Free.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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