Amazon SEO

63% of product searches start on Amazon. If you're not on page 1, you don't exist.

Amazon is a search engine. Most sellers treat it like a store — upload products, write a basic description, set a price, and hope. But Amazon's A10 algorithm decides who shows up, and it rewards specific signals: keyword relevance, conversion rate, sales velocity, review quality, and listing completeness. If you're not optimizing for these, you're invisible to 63% of product shoppers.

You already have the products and inventory. What you need is for Amazon's algorithm to put your listing in front of the right searches. That means title structures built around search volume data. Backend search terms capturing every keyword variation. Bullet points that convert browsers into buyers. A+ content that reduces returns and increases perceived value. And a PPC-to-organic strategy that uses advertising to build the sales velocity that improves organic rankings.

We optimize Amazon listings for search and conversion. Not generic copywriting — data-driven optimization that moves products up in Amazon search results. Keyword research, listing optimization, A+ content, and advertising strategy designed to increase organic visibility and reduce PPC dependence over time.

Get Your Amazon Listing Audit15 min. No pitch deck.

63%

Searches Start on Amazon

150+

eCommerce Clients

$23M+

Revenue Driven

3.4x

Avg. Organic Ranking Lift

Amazon listing problems hiding your products from buyers

  • Product titles read like internal SKU names instead of keyword-optimized search queries
  • Backend search terms are empty or filled with irrelevant keywords
  • No A+ content — your listing looks basic compared to competitors
  • You rely entirely on PPC because organic rankings are too low
  • Main product images don't meet best practices — poor lighting, no lifestyle shots

Every unoptimized listing is actively deprioritized by Amazon's algorithm. The longer organic rankings stay low, the more you spend on PPC.

What we do for USA brands

Keyword-driven listing optimization

Titles, bullets, descriptions, and backend terms built from actual Amazon search volume data using Helium 10 and Brand Analytics.

A+ Content and Brand Story

Rich modules that increase conversion rates by 3-10% and reduce returns. Comparison charts, lifestyle images, and feature breakdowns.

PPC-to-organic flywheel

Strategic advertising builds sales velocity that improves organic rankings. As organic improves, PPC spend decreases.

Image and creative optimization

Main images, lifestyle shots, infographics optimized for Amazon guidelines and conversion.

Like what you see?

Let's talk about your brand.

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How we work

Step 01

Audit your Amazon listings

Titles, bullets, backend terms, A+ content, images, reviews, and organic rankings scored against best practices.

Step 02

Keyword research and mapping

Deep Amazon-specific research using Helium 10, Brand Analytics, Search Query Performance.

Step 03

Optimize listings in priority order

Top products first. Title rewrites, bullet optimization, A+ content creation.

Step 04

Track rankings, adjust monthly

Organic ranking tracking, sales attribution, and search visibility reports.

Why USA brands trust us

We've optimized Amazon listings for eCommerce brands across supplements, beauty, home goods, electronics, and food. Our multi-channel expertise gives us perspective most Amazon-only agencies lack.

Questions our best clients asked first

See where your Amazon listings are losing visibility

We'll audit your top listings, score them against best practices, and show you the keyword and content gaps costing you organic rankings.

Pick a Time

15 minutes. No pitch deck. Just your data and our honest take.

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