BFCM planning starts in August. If it's September and you haven't started, you're already behind.

BFCM isn't a weekend — it's a 90-day campaign. The brands that crush Black Friday and Cyber Monday start planning in August. Email list growth campaigns in September. VIP early access teases in October. Pre-sale sign-ups in early November. Coordinated ad creative, email sequences, SMS blasts, and website promotions during the week of. And post-BFCM retention flows to convert holiday buyers into repeat customers in January.

If you're scrambling to put together a "Black Friday sale" email the week before Thanksgiving, you're already behind every competitor who planned ahead. BFCM accounts for 20-30% of annual revenue for most eCommerce brands. It deserves more than a last-minute discount code.

We plan and execute BFCM campaigns for eCommerce brands. Full 90-day playbooks covering email, SMS, paid media, website preparation, and post-holiday retention. Every touchpoint planned, every sequence built, every ad created — before the season begins.