A supplements brand asked us to build their affiliate program. Six months later it drives 22% of total revenue on pure performance.

A supplements brand came to us spending $80K per month on Meta and Google ads. ROAS was decent but margins were tight. They wanted a channel that only cost money when it generated a sale. No upfront ad spend. No monthly minimums. Pure performance-based revenue. So we built their affiliate program.

We set up the tracking infrastructure, designed commission tiers that actually motivated partners, and recruited 200 affiliates in the first 90 days. Not random coupon sites that dilute your brand. Real content creators, review sites, and niche influencers whose audiences match the brand's ideal customer. Each affiliate got onboarding materials, creative assets, and a dedicated point of contact.

Six months in, the affiliate channel generates 22% of total revenue. Customer acquisition cost through affiliates is 40% lower than paid media. And the brand only pays when a sale happens. No wasted impressions. No burning budget on prospecting audiences that never convert. Just partners sending qualified traffic that buys. We have built affiliate programs for 50+ eCommerce brands and the playbook works the same way every time. Structure the incentives right, recruit the right partners, and give them everything they need to sell.