69.82% of online shopping carts are abandoned. Most of those abandonments happen at checkout. Here is how to fix it.

Nearly 70% of people who add a product to their cart never complete the purchase. That is not a traffic problem. That is not even a product problem. That is a checkout problem. Something between the add-to-cart button and the order confirmation page is killing your revenue.

Maybe your checkout requires account creation. Maybe there are too many form fields. Maybe shipping costs are a surprise at the last step. Maybe the checkout page loads slowly on mobile. Maybe there is no express checkout option. Whatever it is, every friction point at checkout costs you a measurable percentage of revenue that you can calculate down to the dollar.

We optimize eCommerce checkout flows. Fewer form fields. Express checkout options like Shop Pay and Apple Pay. Progress indicators so customers know where they are. Transparent shipping costs shown early. Trust signals at the payment step. And post-checkout upsells that increase order value without adding friction to the purchase itself. We have optimized checkout for 150+ eCommerce brands and the average improvement is a 15-25% reduction in checkout abandonment rate.