Can you tell me, right now, which marketing channel generated the most profit last month? Not revenue. Profit.

You have Google Analytics. You have Klaviyo reports. You have your Meta Ads dashboard. You have Shopify analytics. And every single one of them shows different numbers. Google says one thing. Meta says another. Klaviyo takes credit for half your revenue. And when you try to reconcile everything, the numbers do not add up. You are flying blind with a dozen dashboards.

The problem is not lack of data. You are drowning in data. The problem is nobody has connected it into a single source of truth. Attribution is broken because every platform overclaims. Customer acquisition cost looks different depending on which tool you check. LTV is a number somebody calculated once in a spreadsheet that has not been updated in a year. And nobody can answer the most basic question: which marketing dollars are generating profit and which ones are generating vanity metrics?

We set up eCommerce analytics that answer the questions that actually matter. Real attribution modeling that reconciles data across platforms. Customer cohort analysis that shows LTV by acquisition source. Channel profitability reports that account for all costs, not just ad spend. And dashboards that your team can actually use to make decisions every week.