Direct Mail
When was the last time you threw away an email without reading it? Now — when was the last time you threw away a physical postcard without at least glancing at it?
Direct mail is not dead. It is the most underused channel in eCommerce because everyone assumes digital killed it. The reality? Physical mail has a 5.3% response rate compared to email at 0.6%. Ad blockers do not work on mailboxes. Spam filters do not apply to postcards. And a beautiful piece of mail sits on the kitchen counter for days — not buried in an inbox under 47 other promotions.
The brands winning with direct mail are not doing spray-and-pray catalog drops. They are using customer data to send targeted pieces to specific segments. Lapsed customers get win-back postcards. High-value customers get VIP catalogs. Cart abandoners get reminder cards. All measurable through unique URLs, QR codes, and promo codes tied to each segment.
We design and execute direct mail programmes for eCommerce brands that integrate with your digital marketing stack. Triggered by customer behaviour in Klaviyo. Measured alongside your email and ad performance. Physical mail that complements digital, not competes with it.
5.3%
Direct Mail Response
0.6%
Email Response
150+
Brands Served
8x
Higher Response
What we do for Global brands
Data-driven targeting
Customer segments from Klaviyo trigger physical mail. Lapsed buyers, VIPs, abandoners — each gets relevant direct mail.
Creative design
Postcards, catalogs, and mailers designed for your brand. Not generic templates — custom pieces that represent your product.
Full measurement
Unique URLs, QR codes, and promo codes per segment and campaign. Know exactly which pieces generate ROI.
Digital integration
Direct mail coordinated with email, SMS, and retargeting. Omnichannel touchpoints that reinforce each other.
How we work
Strategy
Identify target segments, creative direction, and integration with existing digital marketing.
Design
Custom creative for each segment — messaging, imagery, and offer strategy.
Produce and send
Print production, address matching, and mailing execution.
Measure
Track response rates, revenue generated, and compare performance to digital channels.
Why Global brands trust us
Remote eCommerce team integrating direct mail with digital marketing for 150+ brands. Physical mail that complements your Klaviyo and ad strategy.
Questions our best clients asked first
The most effective channel most eCommerce brands are not using.
Book a call to explore direct mail for your brand. We will identify the segments, design the creative, and build the measurement framework.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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