Edinburgh eCommerce Growth
An Edinburgh eCommerce brand came to us with flat revenue and three different agencies. Here's what happened next.
They had a great product line, solid reviews, and a customer base that loved them. But growth had stalled. The SEO agency was writing blog posts that nobody read. The PPC agency was running campaigns that overlapped with organic. The email agency sent a weekly newsletter to the entire list. Three agencies, three strategies, zero coordination. Revenue hadn't moved in eight months.
We consolidated everything under one roof. Audited the data, found the gaps, and built an integrated strategy. SEO content started feeding retargeting audiences. Email flows recovered the carts that paid traffic abandoned. The ad budget got reallocated to the channels actually driving revenue. Within four months, revenue was up 34%. Within eight months, they'd hit their best quarter ever.
That's what integrated eCommerce marketing looks like. GOSH Digital operates as one team across every channel — SEO, paid media, email, SMS, and your website. We've driven £18M+ for 150+ eCommerce brands. Edinburgh's online retail market deserves better than siloed agencies with conflicting goals. We deliver the joined-up version.
£18M+
eCommerce Revenue Driven
150+
Brands Served
4.2x
Avg. ROAS
30-40%
Revenue From Email
What we do for Edinburgh brands
One team, every channel
SEO, paid media, email, SMS, CRO — all managed by one team with one strategy. No silos, no finger-pointing, no conflicting priorities. Just growth.
Data-driven decision making
We model strategies from your actual customer data. Which segments have the highest LTV? Which channels have the lowest CAC? The numbers drive every decision.
Klaviyo Gold Partner email & SMS
Email programmes that generate 30–40% of total revenue. Automated flows, behavioural segments, revenue-targeted campaigns. All built by Gold Partner specialists.
Revenue reporting you can act on
Every report shows pounds, not impressions. Cost per acquisition, lifetime value, channel ROI, and exactly where to invest next.
How we work
Full eCommerce audit
We review every channel — ads, SEO, email, site experience, analytics. You get a scored report showing where revenue is leaking and where the biggest opportunities sit.
Integrated strategy design
One strategy that connects every channel. SEO feeds retargeting. Email recovers abandoned carts. Paid media targets the highest-value segments. All moving in one direction.
Execute across the board
Campaigns launch across every channel simultaneously. One team managing everything, one weekly optimisation cadence, one set of dashboards.
Compound and scale
Monthly reviews to double down on what works and cut what doesn't. Quarterly strategy sessions to plan the next growth phase. Continuous compounding.
Why Edinburgh brands trust us
Edinburgh's eCommerce scene is punching above its weight — premium fashion, artisan food, wellness brands, and tech startups all selling direct-to-consumer. We work with Edinburgh brands remotely and bring the same full-stack eCommerce approach that's driven £18M+ in revenue. Remote means focused execution, lower overhead, and a team that's always on. GDPR-compliant at every level.
Questions our best clients asked first
Your eCommerce growth is hiding in your data.
Book a free eCommerce audit and we'll show you exactly where the revenue opportunities are. No pitch deck. No obligation. Just a clear picture of what's possible.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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