Tokyo eCommerce Growth
A Tokyo skincare brand was doing $18K/month internationally. Within six months we had them at $95K.
They had an incredible product — Japanese botanical skincare with a loyal domestic following. International was an afterthought. Their .com site was a translated version of the Japanese site. No English-language SEO. Meta ads running translated copy to broad audiences. Email was a monthly newsletter. They knew the international opportunity was massive but had no system to capture it.
We rebuilt their international presence from scratch. New English-language Shopify storefront designed for Western buyers. SEO strategy targeting searches like "Japanese skincare routine" and "botanical face serum made in Japan." Meta campaigns with UGC from American customers talking about the texture and results. Klaviyo flows telling the brand story — the ingredients, the process, the heritage. Every channel connected.
Six months: $95K/month international revenue. 4.8x ROAS on paid media. Email driving 38% of international sales. That's the playbook. GOSH Digital helps Tokyo brands build systematic international growth across every channel.
$23M+
eCommerce Revenue Driven
150+
Brands Served
4.2x
Avg. ROAS
34%
Avg. Email Revenue Share
What we do for Tokyo brands
Full-funnel international strategy
Acquisition, retention, and conversion for Western markets — all connected. SEO, paid media, email, and Shopify working as one system.
Japanese brand storytelling
Western buyers want to understand the craftsmanship and heritage behind your products. We weave that story through every channel.
Market-specific execution
US, UK, Australia, Europe — each market gets tailored messaging, targeting, and campaign timing. Not one generic international approach.
Shopify storefront optimisation
International storefronts designed for Western buying behaviour. Fast, mobile-first, culturally relevant product pages and checkout.
How we work
International audit
Current international presence reviewed — Shopify, ads, email, SEO. Clear picture of what's working and what's holding growth back.
Build the expansion model
Target markets prioritised. LTV modelled by market. Channel allocation based on where Japanese brands perform best internationally.
Execute across every channel
SEO, paid media, email — all launched for international markets by one team. No silos.
Report and optimise by market
Revenue by market, ROAS, LTV, email performance — reported weekly. Continuous optimisation.
Why Tokyo brands trust us
We help Tokyo brands go global. Japanese eCommerce brands have unique advantages internationally — premium perception, quality reputation, distinctive design. We turn those advantages into systematic revenue growth across English-speaking markets.
Questions our best clients asked first
Your brand deserves a global audience.
Book a free international growth call. We'll map the markets, channels, and timeline for systematic expansion.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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