Your email marketing agency told you open rates are "great." Cool. Open rates do not pay rent. Revenue per subscriber does — and most Dayton brands have no idea what that number is.

Open rates, click rates, list growth — these are the metrics most email agencies report because they sound good and they are easy to show. But they tell you nothing about the one thing that matters: how much money does email actually produce for your business? A 40% open rate on a campaign that generates zero sales is a failure, not a success. A 20% open rate on a properly segmented campaign that drives $15K in revenue is a win.

Most Dayton brands we audit have the same setup: a welcome email from when they launched, an abandoned cart flow nobody has tested, and sporadic campaigns sent to the full list. Revenue from email sits at 10-15% of total. The brands doing it right pull 30-40%. Same tools. Same platforms. Wildly different strategy.

GOSH Digital is a Klaviyo Gold Partner that builds email and SMS programs measured by one number: revenue. Eight to twelve automated flows covering every lifecycle stage. Behavioral segmentation. Revenue-targeted campaigns. We serve Dayton remotely because Klaviyo does not care about time zones or geography. 150+ brands. $23M+ in results.