A Nairobi coffee brand was sending one newsletter a month to their entire list. We built 7 automated flows. Email revenue went from 4% to 34% of total.

They had a beautiful product — single origin Kenyan coffee with a direct trade story that international buyers loved. Subscribers signed up enthusiastically. Then received a monthly newsletter and nothing else. No welcome flow telling the origin story. No post-purchase flow suggesting complementary products. No subscription reminder for reorders. Four percent of total revenue from email.

We built 7 flows in Klaviyo. Welcome sequence telling the farm-to-cup story. Post-purchase flow with brewing guides and reorder prompts. Browse abandonment for visitors who almost bought. Subscription reminder for repeat buyers. VIP rewards for high-value customers. Winback for lapsed subscribers. Campaign calendar with seasonal releases.

Ninety days later: 34% of total revenue from email. Same list size. Same products. Different infrastructure.

As a Klaviyo Gold Partner, we build email programs for Nairobi brands. The stories behind Kenyan products — origin, community, craftsmanship — resonate powerfully with international buyers through email.