96% of visitors who view a product page leave without adding to cart. Browse abandonment flows bring the best ones back.

Your abandoned cart flow catches people who almost bought. But what about the much larger group — the people who looked at your products, showed interest, but never even added to cart? That is 96% of your product page visitors. They saw something they liked but something stopped them. Price uncertainty. Not enough information. Got distracted. Wanted to compare options.

Most of them will never come back on their own. They will forget your product existed by tomorrow. Unless you remind them. An abandoned browse flow sends a targeted email to subscribers who viewed specific products but did not take action. Not a generic blast — a personalized email showing the exact products they browsed, with social proof and a reason to come back.

Browse abandonment flows typically recover 2-5% of browsed-but-not-purchased sessions. That does not sound like much until you do the math on your traffic. If 1,000 people browse products daily and you recover 3%, that is 30 additional purchases per day from people who were going to disappear.

As a Klaviyo Gold Partner, we build browse abandonment flows that convert window shoppers into buyers. Product-specific emails, personalized recommendations, and strategic timing that catches interest before it fades.