A San Diego surf brand had 40K subscribers and email generating 7% of revenue. That's when they called us.

Classic story. Great product, loyal fans, solid Shopify store. But their Klaviyo account was on autopilot. One welcome email with a generic 10% off. An abandoned cart flow that hadn't been touched in 18 months. Every campaign went to the full list — same subject line format, same layout, same time every week. And deliverability was quietly tanking because a third of the list hadn't opened an email in 6 months.

This is the problem with treating Klaviyo as a set-and-forget tool. It works for a while, then it doesn't. Open rates decline. Revenue from email flatlines. And because nobody's watching the metrics, the decay happens slowly enough that you don't notice until the gap is massive.

The agitation: that San Diego brand was leaving roughly $180K/year in uncaptured email revenue on the table. Every month they waited was another $15K gone. Not lost to a competitor — just never captured in the first place.

We rebuilt their entire Klaviyo system. Twelve flows. Real segments. Targeted campaigns. Email went from 7% to 33% of total revenue within 5 months. As a Gold Partner, that's what we do.