Brands that analyze customer cohorts retain 2x more customers because they understand when and why people stop buying.

Attention: Cohort analysis is the single most powerful retention tool most eCommerce brands do not use. Instead of looking at aggregate metrics (average LTV, overall repeat rate), you examine groups of customers by when they were acquired, how they were acquired, and what they bought first.

Interest: Why does it matter? Because customers acquired through a Black Friday sale behave differently than customers acquired through organic search. A cohort from a Meta campaign might have 60% first-year churn while a cohort from email referrals might have 20%. Without cohort analysis, those numbers blend together into a meaningless average.

Desire: Imagine knowing exactly which acquisition channels produce the best long-term customers. Which first-purchase products predict highest LTV. Which time periods see the most churn. And exactly when to intervene with retention campaigns.

Action: Free cohort report built from your Klaviyo and Shopify data. See your customer behaviour by cohort and identify the retention opportunities hiding in your data.