A Houston supplement brand was spending $30K/month on ads and getting 8% from email. Here's what changed.

They had a solid product. Growing revenue. A Klaviyo list with 25,000 subscribers. But email was an afterthought. One person on the team sent a weekly blast — same design, same message, entire list. Flows were on default. No segmentation. No strategy. Email contributed 8% of revenue while paid media ate up 60% of margins.

You're the hero here — you built the brand, you grew the audience, you put in the work. But the email piece isn't getting the attention it deserves, and it's costing you. Every subscriber you acquired through those ads should be generating repeat revenue through email. That's the whole point of first-party data.

We stepped in as the guide. Rebuilt their flow architecture. Built segments based on purchase frequency, product type, and engagement. Created a campaign calendar with targeted sends. Within 90 days, email hit 31% of total revenue. Ad spend stayed flat, but total revenue grew because email was finally pulling its weight. That's what Klaviyo email marketing should look like for Houston brands.