Klaviyo Flow Building
We've built over 2,000 Klaviyo flows. Every single one was built to make money.
Most Klaviyo flows fail for the same reason: they're built from templates instead of data. Someone grabs a "best practice" welcome flow from a blog post, swaps in their logo, and expects it to generate revenue. Three months later the flow has a 2% conversion rate and the brand owner blames email marketing.
The template wasn't the problem. The thinking was. A welcome flow for a $30 skincare brand needs completely different logic than one for a $200 furniture brand. Cart abandonment messaging for someone who left a $15 item is different than for someone who left $400 worth of products. Post-purchase timing depends on your product's consumption cycle — not some generic 14-day delay. Every flow decision should come from your customer data, not someone else's.
We build Klaviyo flows from scratch for every client. We analyze your purchase data, AOV distribution, repeat purchase patterns, and customer lifecycle. Then we architect flows that match how your customers actually buy. Conditional splits based on cart value. Dynamic product blocks pulling from your catalog. Send time optimization based on engagement data. VIP treatment for your top 10% who drive 40% of your revenue. This is flow building done right.
2,000+
Flows Built
150+
Clients Served
$23M+
Revenue Driven
Gold
Klaviyo Partner
These are the flow problems we fix every week
- Your welcome flow is 2 emails that haven't been updated since you first set up Klaviyo
- Abandoned cart is your only real flow — and it sends the same message regardless of cart value
- You have no browse abandonment, post-purchase, win-back, or sunset flows
- Your flows use static content instead of dynamic product blocks and conditional logic
- Flow revenue is under 15% of total email revenue when it should be 30-40%
Flows are the engine of your email revenue. If the engine is running on default settings, you're leaving real money on the table every single day.
What we do for Global brands
Data-driven flow architecture
Every flow is designed from your customer data — purchase patterns, AOV distribution, product catalog, and engagement signals. No templates. No guesswork.
Advanced conditional logic
Conditional splits based on cart value, customer segment, purchase count, product category, and engagement level. The same flow sends different messages to different customers.
Full lifecycle coverage
Welcome, abandoned cart, browse abandonment, post-purchase, cross-sell, win-back, sunset, VIP, replenishment, back-in-stock, price drop. We build the complete system.
Revenue-optimized copy and design
Every email in every flow is written and designed to drive clicks and conversions. Mobile-first layouts, clear CTAs, dynamic product blocks, and brand-consistent design.
How we work
Audit existing flows
We review every flow in your Klaviyo account — triggers, filters, timing, content, performance. You get a scorecard showing what's working, what's broken, and what's missing.
Architect the flow system
We design a complete flow map based on your customer lifecycle. Every flow has a purpose, a trigger, conditional logic, and revenue targets.
Build and launch sequentially
Core revenue flows go live first — welcome, cart, post-purchase. Then we layer in secondary flows. Each goes live within days so you start earning sooner.
Optimize and expand
A/B test subject lines, send times, offer structures, and email layouts. Add flow variations for different segments. Your flow system gets smarter every month.
Why Global brands trust us
We've built over 2,000 individual Klaviyo flows across 150+ eCommerce brands. Fashion, supplements, beauty, home goods, food, fitness — we've seen what works in every vertical. As a Klaviyo Gold Partner, we have access to platform features, support, and benchmarks that give our clients an edge.
Questions our best clients asked first
Find out what your Klaviyo flows are leaving on the table
We'll audit your existing flows, identify the gaps, and show you exactly how much revenue a properly built flow system would capture. Free audit. No obligation.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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