Transactional emails have 8x higher open rates than marketing emails. Most brands send them in plain text with zero branding.

Order confirmation. Shipping notification. Delivery update. Password reset. Account creation. These emails get opened. Every time. Open rates above 80% are standard for transactional emails because the customer is expecting them and wants the information.

But here is what most brands do with that attention. A plain text email from noreply@yourstore.com with an order number, a shipping address, and a tracking link. No branding. No product images. No cross-sell recommendations. No review request. No loyalty program mention. Nothing that acknowledges the customer just gave you money and is now at peak brand engagement.

The highest-open-rate emails in your entire program are doing zero marketing work. That is revenue sitting on the table.

We redesign transactional emails in Klaviyo so every confirmation, shipping update, and receipt reinforces your brand, recommends products, and drives the next purchase. Same transactional content — order details, tracking, delivery updates — wrapped in a branded experience that works as hard as your best marketing email.