Columbus PPC Management
A Columbus retail brand was spending $22K/month on ads with a 1.6x ROAS. Six months later, they hit 4.8x.
The brand had solid products and a loyal customer base. But their ad accounts were a mess — overlapping audiences on Meta, Google Shopping campaigns bleeding money on irrelevant terms, and no attribution to tie any of it to actual revenue. The previous agency said the numbers were "healthy." The P&L said otherwise.
Here's what we did. Rebuilt the campaign architecture from scratch. Cleaned up audience targeting. Installed proper server-side tracking. Built a creative testing cadence that identified winners in weeks instead of months. Aligned ad spend with actual margin data — not just top-line revenue.
Within 60 days, ROAS jumped to 3.2x. By month six, 4.8x on the same budget. The brand didn't spend more — they spent smarter. That's what disciplined paid media management looks like. GOSH Digital manages Google Ads, Meta, and TikTok for Columbus eCommerce brands who are done watching ad budgets evaporate.
4.2x
Avg. ROAS
-38%
Avg. CAC Reduction
150+
Clients Managed
$23M+
Revenue Driven
What we do for Columbus brands
Campaign architecture that stops waste
Clean structures. Proper exclusions. No audience overlap. No budget cannibalization. Every campaign has a clear objective and a measurable outcome.
Creative testing that finds winners fast
Structured experiments on headlines, images, video, and offers. Not random A/B tests — systematic testing that tells you what your audience responds to.
Attribution that ties clicks to revenue
Server-side tracking, UTM discipline, cross-platform measurement. You'll know which ads drive sales — not just which ones get clicks.
Cross-platform management
Google for intent capture. Meta for demand generation. TikTok for discovery. We manage all three so they work together instead of competing.
How we work
Full ad account audit
Structure, targeting, creative, bidding, and attribution. A clear report showing what's working, what's wasting money, and what to fix first.
Rebuild the foundation
New architecture built around your products, margins, and growth targets. Clean audiences. Proper tracking. Creative testing plan from day one.
Launch and test systematically
Campaigns go live with structured creative experiments. We identify what converts, cut what doesn't, and scale winners aggressively.
Optimize weekly, report in revenue
Bid adjustments, audience refinements, creative rotation, budget reallocation — all driven by revenue data. Weekly reports. In dollars.
Why Columbus brands trust us
Columbus's retail and eCommerce ecosystem is growing fast — and the ad landscape is getting more competitive every quarter. We serve Columbus brands remotely, and ad platforms work identically everywhere. What matters is strategy, structure, and disciplined execution. We average 4.2x ROAS across 150+ clients and bring that same discipline to Columbus brands.
Questions our best clients asked first
Curious what smarter ad management could do for your brand?
No pressure. Just a conversation about your ad accounts, your numbers, and whether there's a better way to spend your budget.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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