What would your revenue look like if every euro of international ad spend was tracked to a specific customer in a specific market?

You know your product sells internationally. The demand exists. But your paid media is either not running for English-speaking markets, or it is running with the same creative and targeting you use domestically — which means it is underperforming.

International paid media for Italian brands requires adaptation. Americans respond to different messaging than Italians. Product photography that works on Italian Instagram does not always convert American buyers on Meta. Keywords that drive traffic domestically do not translate directly to English-language Google campaigns.

Here is what international paid media should look like. Campaigns structured per market with separate budgets and bidding. Creative tested per audience. Copy written in native English by people who understand both Italian brand positioning and what makes English-speaking buyers click. Reporting that shows true CPA and ROAS per market so you know where to scale and where to pull back.

We manage paid media for Milan brands targeting international markets. Every euro traced to revenue.