Stockholm PPC & Paid Media
A Stockholm outdoor brand was spending 80,000 SEK/month on ads with a 1.4x ROAS. We rebuilt it. Within 90 days: 4.6x.
Their Google Shopping campaigns had 200+ product groups with identical bids. Meta was targeting "outdoor enthusiasts, 25-55" — basically everyone in Sweden. Nobody had tested new creative in three months. The agency sent monthly reports with impressions and CTR. Revenue attribution was nonexistent.
This is the problem. Most Stockholm brands are spending real money on paid media without any financial model behind it. No target CPA. No ROAS benchmarks tied to margins. No creative testing cadence. Just campaigns running on autopilot with an agency that checks in once a month.
We rebuilt from the unit economics. Modelled their margins by product category. Set target CPA and ROAS by product line. Restructured Google Shopping with product-level bids. Built lookalike audiences from their highest-LTV customers. Launched systematic creative tests.
GOSH Digital builds paid media for 150+ brands this way. Data first. Unit economics first. Revenue as the only metric that matters.
4.2x
Avg. ROAS
150+
Clients Served
-34%
Avg. CPA Reduction
$23M+
Revenue Driven
What we do for Stockholm brands
Unit economics foundation
Margins, AOV, LTV — we model the plan from your numbers. Every campaign has a financial model behind it.
Full-funnel strategy
Prospecting on Meta and TikTok, consideration on Google Shopping, retargeting across all. Every stage has a revenue purpose.
Creative testing that compounds
Test against purchase data. Scale winners. Cut losers. Every week the account gets more profitable.
Weekly optimisation
Bids, audiences, placements, creative, budgets — adjusted weekly. Monthly check-ins lose money in competitive markets.
How we work
Audit your ad accounts
Structure, targeting, bids, creative, tracking — all reviewed. Clear report on where SEK is being wasted.
Model the media plan
Target CPA, ROAS, funnel-stage allocation — modelled from unit economics before spending.
Launch and test
Structured creative tests, audience segments, messaging variations. Data decides what scales.
Optimise weekly, report in revenue
Bids adjusted, underperformers cut, winners scaled. Monthly reports in revenue, ROAS, CPA.
Why Stockholm brands trust us
We manage paid media for Stockholm brands remotely. Ad platforms are global. Optimisation happens inside Google and Meta, not a conference room. Sweden's premium outdoor, fashion, and design market is where data-driven paid media delivers the biggest returns.
Questions our best clients asked first
Find out where your ad budget is leaking.
Free PPC audit showing which campaigns waste money, which audiences underperform, and where the quick wins are.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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