Washington DC PPC Management
A DC-area eCommerce brand was spending $20K/month on ads. Their agency reported 3.5x ROAS. The real number was 1.6x. Here's what happened.
The agency was using platform-reported ROAS — the number Google and Meta generate that conveniently makes everything look profitable. But when we pulled the actual bank deposits and compared them to ad spend, the real number was 1.6x. Barely breaking even after product costs. Campaigns overlapped. Audiences were bidding against each other. And the attribution model double-counted conversions across platforms.
We rebuilt the measurement framework first — actual revenue, not platform numbers. Then we restructured every campaign. Clean audiences. Proper exclusions. A testing cadence that produced real learnings. Within 60 days, the real ROAS hit 3.2x. Within six months, 4.7x. Same budget. Dramatically different outcome.
That's the difference between a PPC vendor and a growth partner. GOSH Digital manages Google Ads, Meta, and TikTok for DC-area brands who want real numbers, not comforting ones. Washington DC runs on accountability — your ad spend should too.
4.2x
Avg. ROAS
$23M+
Revenue Driven
150+
Clients Managed
-38%
Avg. CAC Reduction
What we do for Washington DC brands
Campaign architecture for profit
Clean structure. No audience overlap. No cannibalization. Every ad group with a clear job and revenue target.
Creative testing that teaches
Systematic testing of headlines, images, videos, offers. Structured experiments — not random split tests.
Real revenue attribution
Measurement tying clicks to actual bank deposits — not platform-inflated conversion numbers.
Cross-platform coordination
Google for intent. Meta for demand. TikTok for discovery. Coordinated for amplification, not competition.
How we work
Audit your ad accounts
Structure, targeting, creative, bidding, attribution. Clear picture of waste and opportunity.
Rebuild architecture
New structure, clean audiences, exclusions, testing roadmap. Built around your margins and ROAS targets.
Launch and test
Campaigns live with structured testing. Methodical variables. Fast learnings. Scale winners.
Optimize weekly, report in revenue
Bids, audiences, budgets adjusted on revenue data. Weekly reports in real dollars.
Why Washington DC brands trust us
Washington DC demands transparency and accountability — and your ad agency should too. We manage paid media for DMV brands remotely because ad platforms are global. Your campaigns don't care where the team sits. They care about honest measurement, clean structure, and daily optimization.
Questions our best clients asked first
Curious what honest ad reporting looks like?
No pressure. A conversation about your accounts, your goals, and whether we're the right fit.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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