Programmatic Advertising
Programmatic lets you show the right product to the right person on 100,000+ websites. Here's how we do it.
Programmatic uses real-time bidding to place your ads across the open web — news sites, blogs, apps your customers visit. While Meta and Google keep you in walled gardens, programmatic breaks you out. Your product ads appear on sites your customers read, apps they use, content they engage with — bought and optimized automatically.
For eCommerce, programmatic is powerful because of dynamic creative. A visitor who browsed hiking boots sees those exact boots on a gear blog the next day. Someone who viewed protein powders sees a carousel of those products on a fitness site. Creative assembled in real-time from your product feed.
We manage programmatic as a complement to Google and Meta. It excels at retargeting across the open web, reaching audiences in contextually relevant environments, and scaling reach beyond the platforms everyone fights over. Not for every brand or budget, but for the right ones it adds a layer walled gardens can't match.
100K+
Websites and Apps
150+
Clients Served
$23M+
Revenue Driven
3-5x
Retargeting ROAS
Signs programmatic could work for your brand
- Hitting frequency caps on Meta and Google — audiences seeing same ads too many times
- Want to retarget across the open web, not just Facebook and Google
- Dynamic product ads performing well on Meta — want to extend beyond one platform
- Competitive niche where Google and Meta CPMs keep climbing
- Want contextual ads on niche publications your customers read
Programmatic extends your reach beyond walled gardens. If you've maxed out on Meta and Google, it adds a scalable layer.
What we do for eCommerce brands
Dynamic product retargeting
Product feed powers auto-generated ads showing visitors the exact products they browsed. Across 100,000+ sites.
Contextual targeting
Ads on websites contextually relevant to your products. Selling running shoes? Ads on running blogs.
Audience extension
Reach target customers on the open web using CRM data, website visitors, and lookalike models.
Cross-device frequency management
Control ad frequency across desktop, mobile, tablet. Coordinated, not bombarding.
How we work
Evaluate fit
Assess traffic volume, product catalog, current ecosystem, and budget.
Set up DSP and feeds
Platform setup, product feed integration, pixel, audience creation.
Launch retargeting and prospecting
Dynamic retargeting first (highest ROAS), then contextual prospecting.
Optimize and scale
Real-time bid optimization, frequency management, publisher-level analysis.
Why eCommerce brands trust us
We manage programmatic as part of our multi-channel practice. For brands with sufficient traffic and budget, it delivers strong incremental revenue.
Questions our best clients asked first
Not sure if programmatic is right for your brand?
Let's evaluate your current ecosystem, traffic volume, and budget to determine if programmatic adds incremental revenue.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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