Programmatic Advertising

Programmatic lets you show the right product to the right person on 100,000+ websites. Here's how we do it.

Programmatic uses real-time bidding to place your ads across the open web — news sites, blogs, apps your customers visit. While Meta and Google keep you in walled gardens, programmatic breaks you out. Your product ads appear on sites your customers read, apps they use, content they engage with — bought and optimized automatically.

For eCommerce, programmatic is powerful because of dynamic creative. A visitor who browsed hiking boots sees those exact boots on a gear blog the next day. Someone who viewed protein powders sees a carousel of those products on a fitness site. Creative assembled in real-time from your product feed.

We manage programmatic as a complement to Google and Meta. It excels at retargeting across the open web, reaching audiences in contextually relevant environments, and scaling reach beyond the platforms everyone fights over. Not for every brand or budget, but for the right ones it adds a layer walled gardens can't match.

Let's Discuss Programmatic15 min. No pitch deck.

100K+

Websites and Apps

150+

Clients Served

$23M+

Revenue Driven

3-5x

Retargeting ROAS

Signs programmatic could work for your brand

  • Hitting frequency caps on Meta and Google — audiences seeing same ads too many times
  • Want to retarget across the open web, not just Facebook and Google
  • Dynamic product ads performing well on Meta — want to extend beyond one platform
  • Competitive niche where Google and Meta CPMs keep climbing
  • Want contextual ads on niche publications your customers read

Programmatic extends your reach beyond walled gardens. If you've maxed out on Meta and Google, it adds a scalable layer.

What we do for eCommerce brands

Dynamic product retargeting

Product feed powers auto-generated ads showing visitors the exact products they browsed. Across 100,000+ sites.

Contextual targeting

Ads on websites contextually relevant to your products. Selling running shoes? Ads on running blogs.

Audience extension

Reach target customers on the open web using CRM data, website visitors, and lookalike models.

Cross-device frequency management

Control ad frequency across desktop, mobile, tablet. Coordinated, not bombarding.

Like what you see?

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How we work

Step 01

Evaluate fit

Assess traffic volume, product catalog, current ecosystem, and budget.

Step 02

Set up DSP and feeds

Platform setup, product feed integration, pixel, audience creation.

Step 03

Launch retargeting and prospecting

Dynamic retargeting first (highest ROAS), then contextual prospecting.

Step 04

Optimize and scale

Real-time bid optimization, frequency management, publisher-level analysis.

Why eCommerce brands trust us

We manage programmatic as part of our multi-channel practice. For brands with sufficient traffic and budget, it delivers strong incremental revenue.

Questions our best clients asked first

Not sure if programmatic is right for your brand?

Let's evaluate your current ecosystem, traffic volume, and budget to determine if programmatic adds incremental revenue.

Pick a Time

15 minutes. No pitch deck. Just your data and our honest take.

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