Accessibility lawsuits against eCommerce sites are up 300%. But that is not why you should care. You should care because 15% of your customers cannot use your store.

One in six people has a disability that affects how they use the internet. Visual impairments that require screen readers. Motor disabilities that make mouse navigation impossible. Cognitive disabilities that make cluttered interfaces overwhelming. Color blindness that makes your red sale badges invisible.

Your Shopify store was probably not built with any of these people in mind. Images without alt text. Forms without labels. Buttons that cannot be reached by keyboard. Color contrast that fails WCAG standards. Popups that trap keyboard focus. Videos without captions. Navigation that does not make sense to a screen reader.

This means 15% of potential customers struggle to use your site — or cannot use it at all. They leave. They do not come back. And increasingly, they sue. ADA lawsuits against eCommerce sites have tripled since 2020. But the legal risk is secondary. The primary reason to fix accessibility is that you are excluding paying customers.

Here is the complete accessibility checklist we use for Shopify stores. Use it yourself or let us audit and fix your site. Either way, your store becomes usable for everyone.