Stop. Before you pay a friend to build your Shopify store because "they know Shopify" — consider this: a 1% conversion rate versus a 3% conversion rate means tripling your revenue with the same traffic.

Missoula is full of incredible products that deserve proper online homes. Outdoor gear designed by people who actually use the trails. Fly fishing equipment from people who tie their own flies. Craft beverages from award-winning brewers. These products deserve stores that sell as well as they perform.

But most Missoula brands launch on Shopify with basic setups. A template theme with minimal customization. Product descriptions copied from supplier catalogs. No conversion optimization. No mobile testing. No strategy for how the store connects to marketing.

The result? A store that exists but underperforms. Traffic arrives but does not convert. The product is better than the competition but the store does not communicate that. And the owner blames the product or the traffic instead of the real culprit — the store itself.

We build Shopify stores from conversion data. 150+ stores. What makes outdoor enthusiasts buy. What checkout flows reduce abandonment. What product pages convert browsers into customers. Missoula brands get that knowledge built in from day one.