A Paris skincare brand rebuilt their Shopify store for international buyers. International revenue went from 12% to 38% of total in four months.

The product was beautiful. The brand story was compelling. French skincare with real heritage and science-backed formulations. But the Shopify store was built for French customers. Product pages in Franglais that did not quite sound natural in either language. Shipping calculator that confused international buyers. No multi-currency — Americans seeing euros and doing mental math. Checkout that felt uncertain for someone ordering from another country.

We rebuilt the international experience. Product pages rewritten in native English by someone who understands skincare positioning. Multi-currency with localized pricing. Shipping options and delivery estimates clear for every market. Trust signals adapted for international buyers — press mentions from English-language publications, reviews from English-speaking customers, certifications they recognize.

Four months later, international revenue grew from 12% to 38% of total. Same products. Same ad spend. Better store experience for the customers who were already visiting.

We build Shopify stores for Paris brands selling globally. The store is where intent becomes revenue — and for international buyers, it needs to feel as trustworthy and seamless as buying from a local brand.