Shop Pay converts 1.72x better than regular checkout. If your store does not have express checkout options configured and prominent, you are losing sales to friction.

Here is a result that puts this in perspective: a brand enabled Shop Pay, Apple Pay, and Google Pay — then made the express checkout buttons more prominent on product pages and cart. Conversion rate increased 11% with zero other changes. Same products. Same prices. Same traffic. Just less friction between "I want this" and "I bought this."

Express checkout removes the biggest conversion killer: the checkout form. No typing name, address, email, and credit card number on a phone keyboard. One tap. Face ID or fingerprint. Done. For returning Shop Pay users, the entire checkout takes under 10 seconds.

Most Shopify stores have Shop Pay technically enabled but buried. The button is small, below the fold, or hidden behind "more payment options." That is leaving conversion rate on the table. We configure, optimize, and prominently feature express checkout across your store — product pages, cart, and checkout.