A home goods brand added a proper gift card program and generated $180K in holiday revenue they were not getting before. Here is how.

A home goods brand came to us before Black Friday with a problem. Their products were great for gifting but they had no easy way for someone to buy a gift when they did not know the exact item the recipient wanted. The default Shopify gift card was buried in the footer. No promotion. No email campaigns. No landing page. No seasonal push. It was generating maybe $2,000 a month.

We built a gift card program. Custom gift card designs for every occasion. A dedicated landing page with gifting messaging. Email campaigns to their existing list timed for birthdays, holidays, and last-minute shopping deadlines. SMS reminders during peak gifting windows. Social media content framing gift cards as the "never gets it wrong" option. And post-purchase flows suggesting gift card purchases for recipients' friends and family.

That holiday season, the gift card program generated $180K in revenue. But here is the part most brands do not realize. Gift card recipients spend an average of 40% more than the card value when they redeem. So that $180K in gift card sales turned into $250K+ in total revenue when recipients came to shop. Gift cards are not just a convenience feature. They are a revenue channel and a customer acquisition tool most eCommerce brands completely ignore.