Every second your store takes to load costs you 7% of your conversions. Your store loads in 4.5 seconds. Do the math.

Your store is slow. You probably know it. You can feel it when you browse on your phone. That loading spinner that hangs for a moment too long. The images that pop in late. The layout shift when a banner finally loads. You have gotten used to it. Your customers have not — they just leave.

A 1-second improvement in load time increases conversions by 7%. That is not a theory. That is data from thousands of stores. If your store loads in 4.5 seconds and your competitor loads in 2 seconds, they are converting 18% better than you on the same traffic. Over a year, for a store doing $100K/month, that is $216,000 in revenue you are giving away because your site is slow.

We optimize Shopify store performance. App bloat removal, image optimization, code cleanup, lazy loading, critical rendering path fixes, and Core Web Vitals improvements. Our goal is sub-2-second load time on mobile. Not because Google tells you to — because every fraction of a second translates directly into more revenue.