UGC ads outperform branded content by 4x on Meta. But "UGC" doesn't mean "random customer video."

UGC-style ads outperform branded content by 4x on Meta and TikTok. But "UGC" doesn't mean pointing a phone at a customer and hoping they say something useful. Effective UGC is strategically scripted, professionally guided, and edited for performance — it just looks authentic. The casualness is intentional. The "realness" is crafted.

Most brands either have no UGC (relying entirely on polished brand creative that nobody engages with) or terrible UGC (random customer videos with bad audio, poor lighting, and no compelling hook). Neither works.

We source and produce UGC content for eCommerce ad campaigns. Creator recruitment, creative briefs, scripting guidance, filming oversight, and post-production editing. You get a library of authentic-looking content optimized for ad performance — hooks that stop the scroll, testimonials that build trust, and product demos that drive purchases.