Product Video Guide
When was the last time you bought a product online without watching a video? Your customers feel the same way.
Product pages with video convert 80% better than pages without. Video reduces return rates because customers understand what they are getting. Video content performs 3-5x better than static images in social ads. Yet most eCommerce brands have zero product videos.
The barrier is not budget. You do not need a production studio. The best-performing product videos on social media are shot on phones with natural light. Authentic beats polished. What matters is the framework — showing the product in use, demonstrating the result, and answering the questions customers have before buying.
80%
Conv. Lift With Video
3-5x
Ad Performance Boost
150+
Brands Served
$23M+
Revenue Driven
How to fix this — step by step
Shoot the unboxing
Film someone opening the product for the first time. Show the packaging, the reveal, and the first reaction. This is the #1 product video type for social ads and product pages.
Film the product in use
Show someone actually using the product. Skincare being applied. Shoes being worn. Kitchen tool in action. The product doing what it promises.
Capture the before and after
If your product creates a visible result, film it. Before/after is the most compelling proof format in eCommerce. Time-lapse or side-by-side comparison.
Address top objections on camera
Film someone answering the 3 most common questions customers ask before buying. Size, texture, how it compares to alternatives. Real answers on video build trust faster than text.
Optimise for platform
Product pages: 30-60 seconds, horizontal. Instagram/TikTok: 15-30 seconds, vertical. Ads: 5-second hook, 15-30 second total. Captions on every video (85% watch without sound).
Want us to handle this?
Product video is the most underleveraged content type in eCommerce. It improves every metric — conversion, ad performance, engagement, and returns.
We help eCommerce brands build content strategies that include video, photography, and copy that sells. If you need help scaling content production, we can scope that.
Questions our best clients asked first
Video sells better than photos. Start using it.
Book a call and we will build a content strategy that includes video, photography, and copy optimised for conversion.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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