How do we segment by activity?

Purchase data (yoga pants vs. running shorts), quiz at signup, and browse behaviour.

Fitness content in email?

Workout tips, training plans, and athlete stories mixed with product. 60% content, 40% product keeps engagement high.

3-4/week. Mix of content and product. Activity-relevant to each segment.

$4,000-$7,000 setup. $3,000-$5,000/month ongoing.

Activewear Email

Activewear brands with fitness content email programmes have 45% higher engagement than brands that only send product promos.

Activewear customers are fitness enthusiasts. They care about their workouts as much as their gear. Email programmes that blend product with fitness content — workout tips, training plans, athlete stories — build engagement that pure product emails cannot match.

We build activewear email around the athlete journey: fitness goals, workout content, gear matched to activity, seasonal collections, and community building.

Get Your Free Email Audit15 min. No pitch deck.

45%

Higher Engagement

150+

Clients Served

Gold

Klaviyo Partner

$23M+

Revenue Driven

The Activewear eCommerce opportunity

The activewear market is $400B+ globally. Purchase frequency is high (customers buy new pieces quarterly) and brand loyalty is strong when the fit and quality are right. Email is the channel to build that loyalty.

What activewear brands get wrong with email marketing

Only product promotional emails — no fitness content driving engagement
No activity-based segmentation (yoga, running, HIIT, weightlifting)
No size-recommendation emails based on purchase history
Seasonal collection launches with no warmup or VIP early access
No athlete/ambassador content in email programme

How we do email marketing for activewear brands

Activity-based segmentation. Fitness content alongside product. Size recommendations from purchase history. Seasonal launches with VIP early access. Athlete and community content.