eCommerce brands lost $48 billion to fraud last year. Most store owners have no idea how much of that is coming out of their pocket.

You get the order. You ship the product. Three weeks later — chargeback. The customer disputes the charge, the bank sides with them, and you lose the product, the revenue, and the chargeback fee. Do that enough times and your payment processor flags your account. Get flagged enough and they shut you down.

But here is the other side of the problem. You install fraud prevention software that is too aggressive and now you are declining legitimate customers. A real buyer places an order from a new address — declined. A customer uses a VPN for privacy — flagged. A corporate buyer uses a company card that does not match their home address — rejected. Every false decline is a customer you just told to go shop somewhere else.

We set up fraud prevention systems that solve both problems. Rules that catch the actual fraud without catching your good customers in the crossfire. Chargeback rates that drop. Revenue that stays. Payment processor relationships that stay clean.

The sweet spot is a system that declines the bad orders and approves the borderline ones that turn out to be good customers. That is what we build.