Paying $5,000 for an influencer post is the old model. The new model pays per sale. And it works better.

The influencer marketing playbook most agencies still sell goes like this: find an influencer with a big following. Pay them $2,000 to $10,000 for a sponsored post. Watch the likes roll in. Check your sales dashboard. See nothing meaningful. Repeat with a different influencer because "it takes multiple touchpoints." Keep paying. Keep hoping. Eventually stop and conclude that influencer marketing does not work for your brand.

Here is the truth. Influencer marketing works incredibly well for eCommerce. But only when you structure it as a performance channel instead of an awareness play. Performance-based partnerships where creators earn commissions on every sale they drive. Affiliate links that track purchases down to the dollar. Content rights included so you can use their content in your paid ads. Micro-influencers with engaged niche audiences instead of celebrities with millions of passive followers.

We run influencer marketing as a measurable sales channel. We recruit creators in your niche. We negotiate commission-based deals that align incentives. We provide creative briefs so content is on-brand and effective. We track every sale. And we repurpose the best-performing content into paid ads that scale the impact far beyond the original post.