eCommerce Packaging
A candle brand redesigned their packaging and saw unboxing videos on TikTok generate $40K in free exposure within 60 days.
Before: Brown corrugated box. Bubble wrap. Invoice. Product. Done. Every order felt like receiving a commodity. Customers opened it, used the product, and recycled the box without a second thought. Nobody shared it. Nobody photographed it. Nobody felt anything about the experience.
Bridge: We redesigned the entire unboxing. Custom-printed mailer with the brand pattern. Tissue paper in the brand color. A handwritten-style thank you card with a QR code linking to product care tips. A branded sticker for the customer to use however they wanted. A sample of their newest scent with a card saying "this one is on us." The product itself presented face-up, centered, with the label visible the moment the box opens.
After: Customers started filming unboxing videos. First one got 14K views. Then another. Then another. Within 60 days, TikTok and Instagram unboxing content generated $40K+ in attributable traffic. Repeat purchase rate climbed 23% because the experience was memorable. The packaging cost increased $1.40 per order. The return on that $1.40 was not even close.
Packaging is not a cost. It is the most underleveraged marketing channel in eCommerce.
$40K+
Free Social Exposure
23%
Repeat Rate Increase
150+
Brands Served
$1.40
Added Cost Per Order
Your packaging is forgettable. And that is expensive.
- Plain brown boxes that make your premium product feel like a commodity at the moment of truth
- Zero social sharing from unboxing because there is nothing worth sharing
- No inserts driving repeat purchases, reviews, or referrals
- Packaging does not reflect the brand quality customers expected when they bought
- Missing the chance to include samples, cross-sells, or loyalty program invitations in every shipment
The unboxing moment is the highest point of customer attention you will ever get. What you do with that moment determines whether they buy again and whether they tell anyone about it.
What we do for Global brands
Unboxing experience design
We design the entire opening sequence — outer packaging, reveal moment, product presentation, inserts, and sensory details. Every element has a purpose: delight, share, return.
Insert strategy for revenue
Thank you cards, QR codes linking to loyalty programs, sample offers, cross-sell cards, and review request prompts. Every insert drives a measurable action.
Social-worthy packaging
Designed for the camera. Colors, textures, and presentation that make customers want to photograph and share the experience. Organic UGC from every delivery.
Cost-efficient brand elevation
Premium unboxing experience for $1-3 per order. Custom tissue, stickers, and inserts — not expensive custom boxes. Maximum brand impact at minimum cost increase.
How we work
Packaging audit
We review your current packaging, unboxing experience, and insert strategy. We identify what is missing and what is working.
Experience design
Custom unboxing flow designed for your brand — materials, colors, inserts, presentation. Prototypes reviewed and approved before production.
Sourcing and production
Suppliers identified, samples produced, costs validated. We connect you with print and packaging vendors who handle DTC-scale production.
Launch and measure
New packaging rolls out. Social sharing tracked. Repeat purchase rate measured. Insert performance analyzed. Continuous optimization based on results.
Why Global brands trust us
We have designed unboxing experiences for 150+ eCommerce brands. Brands that invest in packaging consistently see 15-25% increases in repeat purchase rate and organic social exposure that pays for the packaging upgrade many times over.
Questions our best clients asked first
Make every delivery a brand moment worth sharing
Book a call and we will audit your current unboxing experience, design a packaging strategy that drives repeat purchases and social sharing, and connect you with production partners.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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