B2B wholesale is a $7.7 trillion market. Most eCommerce brands still take wholesale orders over email and spreadsheets.

Your wholesale process looks like this. A retailer emails asking for a price list. You send a PDF. They email back an order. You manually enter it into Shopify. You send an invoice. They pay net-30. You track the payment in a spreadsheet. Multiply this by 50 accounts and your operations manager spends half their time on manual wholesale admin.

Here is the alternative. A wholesale portal where your B2B customers log in, see their tiered pricing, place orders with pre-negotiated terms, and check out with net-30 or net-60 payment options. Orders flow directly into your Shopify admin. Inventory syncs automatically. Invoices generate on their own. Your operations team manages exceptions instead of data entry.

The upside of wholesale portals is obvious — automation, accuracy, and scale. The downside most brands worry about: complexity. Enterprise B2B platforms cost six figures and take months to implement. But for most DTC brands expanding into wholesale, a Shopify-based solution handles 90% of the requirements at a fraction of the cost.

We build wholesale ordering platforms on Shopify. Tiered pricing, net terms, bulk discounts, and B2B-specific checkout — all integrated with your existing DTC store.