Email generates 36-42x ROI for eCommerce brands. If your Lisbon brand is not hitting those numbers internationally, the program needs work.

Your international subscribers signed up because they liked your brand. Portuguese design, quality, and craftsmanship appealed to them. But what happened next? A generic welcome email, maybe. Sporadic campaigns. No flows running in English. No segmentation by market. The most profitable marketing channel in eCommerce left on autopilot.

Here is what a properly built email program does for a Lisbon brand selling internationally. Welcome flow introduces your brand story — the Portuguese heritage, the craftsmanship, the quality. Post-purchase flow manages shipping expectations and drives the second order. Browse abandonment captures visitors who almost bought. Campaigns drive revenue consistently, timed to when international buyers check email.

As a Klaviyo Gold Partner, we build email programs that turn international subscribers into repeat buyers. Portuguese brands have compelling stories to tell — email is the channel to tell them, one subscriber at a time.