Italian eCommerce brands generate an average of €62 per email subscriber. The best generate €140+. The difference is the email program, not the list.

Your email list is growing. International subscribers sign up. They get a generic welcome email. Then they get the same campaigns as everyone else — same timing, same offer, same content regardless of whether they are in New York or Naples. Open rates look acceptable. Revenue from email looks flat.

The problem is not your list size. It is what you do with the list. International subscribers need different flows — welcome sequences that introduce your Italian brand to English-speaking buyers. Post-purchase emails that manage international shipping expectations. Campaign timing that matches their timezone, not yours. Product recommendations based on what sells in their market.

As a Klaviyo Gold Partner, we build email programs that treat international subscribers as a distinct revenue opportunity — not an afterthought. Flows, segments, campaigns, and timing all optimised for how international customers buy from Italian brands.