How many email templates do we need?

Most eCommerce brands need 4-6 core templates: a campaign template, a flow template, a sale/promotion template, an announcement template, a plain-text style template, and a content/blog template. Within each, we create modular sections you can mix and match.

Do you design in Figma first or build directly in Klaviyo?

We do a light wireframe and style guide pass first, then build directly in Klaviyo. Designing elaborate mockups in Figma wastes time because Klaviyo's editor has specific constraints. We design within those constraints from the start so what you see is what you get.

Can our team reuse the templates without a designer?

That's the entire point. Templates are built with reusable blocks in Klaviyo — swap a product image, change the headline, update the CTA, and hit send. We also provide a short walkthrough doc so anyone on your team can use them confidently.

Do you handle the email copy too?

We can. Our standard template design projects focus on visual design and structure. But if you want us to write the copy for your initial template set — launch emails, flow emails, etc. — we offer that as an add-on or as part of a full email management retainer.

How long does a template design project take?

A standard 4-6 template pack takes 2-3 weeks from kickoff to delivery. That includes brand review, wireframing, design, Klaviyo build, cross-client testing, and handoff. Rush timelines are available if you need templates before a launch or BFCM.

Email Template Design

Your emails look great on desktop. Nobody opens them on desktop.

Here's what most email template design looks like right now. A designer creates a beautiful, image-heavy layout that looks stunning on a 27-inch monitor. Then 72% of your subscribers open it on their phone and see a mess — tiny text, images that don't load, CTAs buried below three scrolls, and a layout that breaks in Gmail mobile. The email looks great in the preview. It converts terribly in the real world.

Now picture email design done right. Every template starts mobile-first — designed for thumb-scrolling, fast-loading, and instant comprehension. Dynamic product blocks that pull recommendations from your catalog based on what each customer actually browses and buys. CTAs above the fold on every device. Layouts that look clean on Gmail, Apple Mail, Outlook, and Yahoo. Brand-consistent design that reinforces who you are without sacrificing performance.

We design email templates for eCommerce brands that sell. Mobile-first. Conversion-optimized. Brand-consistent. Built inside Klaviyo so your team can reuse them for campaigns and flows without needing a designer every time. Every template is tested across 40+ email clients before it goes live.

Get a Template Design Pack15 min. No pitch deck.

150+

Brands Designed For

72%

Mobile Open Rate

40+

Email Clients Tested

2-3x

Avg. CTR Lift

Warning signs your email templates need a redesign

Click-through rates are below 2% even when your open rates are healthy
Your emails look different (or broken) on Gmail, Apple Mail, and Outlook
You use the same generic template for every email — no variation for campaigns vs. flows
Your designer creates emails in Figma that never look the same once built in Klaviyo
Every email requires a designer to build from scratch because you have no reusable templates

Design isn't decoration — it's conversion architecture. A well-designed email template can double your click-through rate overnight. A poorly designed one can make great copy invisible.

What we do for eCommerce brands

Mobile-first design always

Every template is designed for phones first, then adapted for desktop. Because that's how your customers actually read email. CTAs above the fold, fast-loading images, thumb-friendly tap targets.

Built in Klaviyo, reusable by your team

Templates are built directly in Klaviyo's editor as reusable modules. Your team can swap products, change copy, and launch campaigns without touching the design.

Dynamic product blocks

Product recommendations pulled from your Shopify catalog. Show each subscriber the products they're most likely to buy based on browse and purchase history. No manual product selection required.

Cross-client testing

Every template is tested across 40+ email clients and devices — Gmail, Apple Mail, Outlook, Yahoo, Samsung Mail, and more. No broken layouts. No rendering issues.

Like what you see?

Let's talk about your brand.

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How we work

Step 01

Review brand and current templates

We study your brand guidelines, existing emails, website design, and competitors. We identify what's working visually and what's killing your click rates.

Step 02

Design the template system

We create a modular template system — campaign template, flow template, announcement template, sale template. Each one is a variation of your brand, optimized for its purpose.

Step 03

Build and test in Klaviyo

Every template is built in Klaviyo's drag-and-drop editor with reusable blocks. Tested across 40+ email clients. Mobile rendering verified on iOS and Android.

Step 04

Handoff and training

We hand off the template system with documentation and a walkthrough so your team can use, duplicate, and customize templates without a designer.

Why eCommerce brands trust us

We've designed email templates for 150+ eCommerce brands across fashion, beauty, supplements, home goods, and food. Our templates are mobile-first, conversion-optimized, and built to work in Klaviyo out of the box. As a Klaviyo Gold Partner, we know the platform's editor inside and out — including its quirks and workarounds.

Questions our best clients asked first

Get a custom email template pack built for your brand

We'll design a mobile-first, conversion-optimized template system in Klaviyo that your team can reuse for every campaign and flow. Brand-consistent. Cross-client tested. Ready to send.

Pick a Time

15 minutes. No pitch deck. Just your data and our honest take.

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