eCommerce Analytics
Brands using Klaviyo generate an average of $85 per subscriber per year. If your number is lower, your analytics are hiding the reason.
Before: Your Klaviyo analytics look like this. Open rate: 42%. Click rate: 3.2%. Revenue: $47,000 last month. The numbers sit in a dashboard that nobody digs into. You know email "works" but you cannot tell your team which specific flows generate the most revenue, which campaigns lose money, which segments are underperforming, or where the next $10,000 in email revenue is hiding.
After: Your Klaviyo analytics show you revenue per flow, revenue per campaign, revenue per segment, and cost per acquisition by source. You know that your welcome flow generates $8.20 per subscriber and your post-purchase flow generates $4.50 per customer. You know that your VIP segment produces 40% of email revenue. You know that your last product launch campaign generated $12,000 and your newsletter generated $900. You make decisions based on what you see, not what you feel.
We build Klaviyo analytics that connect email activity to revenue at every level. Flow-level, campaign-level, and segment-level reporting that tells you what is working, what is not, and where to invest your next hour of email marketing time.
$85
Avg. Revenue Per Subscriber
150+
Brands Analyzed
Gold
Klaviyo Partner
$23M+
Revenue Driven
Your Klaviyo dashboard shows activity. It should show profit.
- Cannot tell which individual flows generate the most revenue relative to the effort invested
- Campaign performance measured by opens and clicks — not revenue per send or profit per campaign
- No segment-level reporting showing which customer groups drive the most email revenue
- Revenue attribution unclear — email gets credit for purchases that would have happened anyway
- Reporting takes hours to compile manually because the default dashboards do not answer the right questions
Open rates tell you if people are reading. Revenue per flow tells you if people are buying. One of those metrics drives your business. The other is a vanity number.
What we do for Global brands
Revenue-per-flow reporting
Every flow measured by revenue generated, revenue per recipient, and ROI. You see which flows are revenue machines and which are underperforming relative to traffic.
Campaign profit analysis
Every campaign analyzed by revenue generated, cost of discount (if applicable), and net profit. Campaigns ranked by profitability, not engagement metrics.
Segment-level revenue tracking
Revenue attributed to customer segments — VIPs, new buyers, repeat customers, at-risk, and lapsed. You see which segments respond to email and which need different strategies.
Custom dashboards
Weekly and monthly dashboards built for your specific KPIs. Revenue by flow, revenue by campaign, revenue by segment, and trends over time. Data your team actually uses.
How we work
Analytics audit
We review your current Klaviyo reporting — what you track, what you miss, and where the default dashboards fail to answer your business questions.
Dashboard design
Custom reporting structure designed around your KPIs. Revenue per flow, per campaign, per segment. Attribution aligned with your business model.
Build and configure
Dashboards built in Klaviyo and supplementary tools. Automated reporting set up. Team trained on reading and acting on the data.
Monthly review cadence
Monthly analytics review identifying trends, opportunities, and action items. Dashboards refined as your email program evolves and new questions emerge.
Why Global brands trust us
As a Klaviyo Gold Partner, we have built analytics frameworks for 150+ eCommerce brands. The most common problem we find: brands measuring email by open rates instead of revenue per flow. Once they see the revenue data, every decision gets better.
Questions our best clients asked first
See your real email revenue. Make decisions that matter.
Free analytics audit. We will review your Klaviyo reporting, identify the gaps, and show you what revenue-focused analytics look like for your brand.
Pick a Time15 minutes. No pitch deck. Just your data and our honest take.
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